When properly managed, a successful event will generate positive publicity and influence public opinion in ways that strengthen the institutions reputation. The Office of Communications can assist with publicity by working with the media to ensure appropriate coverage. In addition, relevant print items can be designed and produced through the Office including invitation cards, posters, save-the-date cards, program information, roll-up banners, and other forms of promotion on and off campus. The Office of Communications is also happy to ensure relevant coverage in terms of professional photography and video as well.